CUSTOMER
Lodyss
LOCATION - EVENT
Cactus Bascharage shopping gallery
DEVICE
1 host per point of sale
1 “Lody” Mascot
Tastings and distribution of leaflets
CUSTOMER OBJECTIVE(S)
Increase awareness of the Lodyss brand
URBAN PUB was pleased to partner with Luxembourg-based brand Lodyss to increase its public awareness. Our mission took place within the Cactus Bascharage shopping mall, with an original and engaging layout perfectly suited to a high-traffic retail environment. Our field team, trained in direct-touch brand activation techniques, distributed leaflets highlighting the unique properties of Lodyss mineral water, naturally filtered for over 15,000 years through the deep rocks of Luxembourg.
To capture attention and create a strong emotional connection with visitors, the Lody mascot was also present, embodying the brand’s universe in a playful and memorable way. This local event generated strong on-site visibility, stimulated interest in the product, and strengthened brand recognition in a friendly and dynamic setting.
Thanks to a 100% human-driven approach, based on interaction and on-the-ground presence, this marketing campaign perfectly met our client’s objectives: visibility, engagement, and message dissemination. A mission successfully carried out by our ambassadors.
The presence of the mascot Lody provided a warm and playful experience for visitors, attracting young and old alike. Our ambassador distributed informative brochures on the benefits of Lodyss water. This friendly and human approach generated a strong interaction with the audience.
Lodyss’s premium, eco-friendly packaging was showcased at an attractive tasting counter. Visitors were able to discover the purity of this glacial mineral water, sourced directly from the heart of Luxembourg. This understated and elegant presentation reinforced the product’s qualitative perception.
An immersive gantry, adorned in the brand’s colors, marked the entrance to the Lodyss entertainment space. This powerful visual device instantly captured attention in a dynamic retail environment. It also guided the flow of visitors to the booth, promoting a consistent brand experience.
Mascot
Strengthen your Likeability capital!