DIGITAL BACKPACK
SEI Investments

ECCL Conference

DIGITAL BACKPACK – SEI

ECCL Conference

CUSTOMER

SEI Investments

LOCATION - EVENT

Main entrance to the European Congress Centre, Luxembourg

DEVICE

2 multilingual hostesses
Specific dress code
2 digital backpacks
Distribution of free coffees

CUSTOMER OBJECTIVE(S)

Strengthen SEI brand awareness among a professional audience during a strategic event.

On March 25, Urban Pub joined SEI Investments at the main entrance of the European Congress Center Luxembourg (ECCL). From 7 a.m. to 3 p.m., our team of hostesses, identifiable by their SEI-branded t-shirts, actively animated the outdoor space to promote SEI’s presence via a coffee truck positioned within direct visibility.

Objective: to capture the attention of event attendees and passersby by strengthening the awareness of the SEI brand, a key player in the technological and operational sector for asset managers. Thanks to a human and proactive approach, our ambassadors were able to create a connection, invite visitors to discover the SEI offer over a free coffee, and direct the most curious to the QR Code on the truck, a digital entry point to the services offered.

This targeted and user-friendly field action is fully in line with an experiential marketing and event visibility strategy, demonstrating once again the effectiveness of B2B street marketing in strengthening the presence of high value-added brands.

Our hostesses embodied SEI’s image with dynamism and professionalism, creating a warm, personal connection from the very beginning of the event. Their role was to attract the attention of attendees and passersby with a visible and welcoming presence. A direct and friendly approach maximized the impact of street marketing.

Thanks to striking visuals and a clear message, this visibility campaign became a real lever for brand awareness. Our digital backpacks enabled effective brand diffusion in a busy environment. A unique and powerful street marketing strategy.

The free coffee offer served as an excellent opportunity to spark conversation and create a memorable moment around the SEI brand. This activation combined generosity with clever branding, naturally encouraging people to learn more via QR codes. A proximity tactic that makes a lasting impression.

For interactive and original communication!