MOBILE DISPLAY - GRIPPER MACHINE
Socipar SA

Opening TotalEnergies Howald

MOBILE DISPLAY – GRIPPER MACHINE – Socipar SA

Opening of TotalEnergies Howald

CUSTOMER

Socipar SA

LOCATION - EVENT

TotalEnergies Howald

DEVICE

4 hosts
3 mobile displays
1 gripper machine
Flyer distribution

CUSTOMER OBJECTIVE(S)

Announce the opening of the new TotalEnergies service station in Howald!

As part of the opening of the new TotalEnergies service station in Howald, managed by SOCIPAR SA, URBAN PUB orchestrated an innovative street marketing campaign to maximize the visibility of this major event. Located at 2 Boulevard de Kyiv, this station stands out for its bold architecture and offers a full range of services, including a Cactus Shoppi of over 300 m², twelve fuel pumps, three fast electric charging stations and a latest-generation Car Wash.

To promote this grand opening, our team deployed mobile devices over two days, including a custom claw machine allowing customers to win various prizes, thus reinforcing engagement and interaction with the brand. This strategic approach helped attract a diverse clientele, while highlighting the services offered by the resort.

The inauguration of the TotalEnergies station in Howald took place in the presence of the directors of Socipar SA. Our Urban Pub hosts and hostesses provided the reception, managed the parking lot and handed out goodie bags. After this event, our team launched a street marketing campaign to maximize visibility.

To maximize the visibility of the opening of the TotalEnergies gas station in Howald, Urban Pub deployed a dynamic street marketing campaign. Our mobile display devices crisscrossed the area, capturing the attention of passers-by and generating a strong visual impact.

Our hosts and hostesses hosted an interactive claw machine competition, attracting a large audience. This activation helped build awareness of the resort while creating an engaging and memorable experience for visitors.

For local communication!