During the Completion Day at the Brussels Kart Expo (15/10), Urban Pub had the honor of collaborating with Knauf Belgium for an original animation, marking the company’s 50th anniversary. The goal was to create a unique and attractive experience that would attract visitors’ attention and increase traffic to the Knauf stand. To achieve this, we designed a personalized claw machine, in the image of the brand’s anniversary.

The event allowed participants to try their luck at catching prizes hidden in transparent balls, adding a fun and stimulating element that sparked curiosity and excitement. Each successful attempt rewarded visitors with a variety of gifts, ranging from double meters to JBL radios, reinforcing the positive experience linked to the brand.

The results were spectacular: a continuous flow of visitors, enriching interactions, and a better awareness of Knauf Belgium in the minds of the participants. This tailor-made animation strategy not only attracted attention, but also created an engaging and immersive experience that consolidated Knauf’s presence within the event.

Urban Pub is proud to contribute to the success of professional events through creative and personalized solutions, transforming each occasion into an unforgettable experience.