MOBILE DISPLAY
KFC

Inauguration Luxembourg

MOBILE DISPLAY – KFC

Inauguration Luxembourg

CUSTOMER

KFC

LOCATION - EVENT

Belval Plaza – Esch-Sur-Alzette

DEVICE

1 personalized tricycle
3 mobile displays
3 multilingual hostesses and hosts
1 Mascot
Cotton Candy
Popcorn
Photobooth

CUSTOMER OBJECTIVE(S)

Promotion of the opening of the first KFC in Luxembourg

For the long-awaited opening of the first KFC in Luxembourg, in Belval, CD PUB mobilized its expertise in street marketing to create a major event, leaving a lasting impression on the public. We designed a strategic plan with animations and supports adapted to capture attention and generate engagement around this inauguration.

A customised tricycle and mobile displays roamed the streets of Belval, ensuring increased and targeted visibility. On site, popcorn and cotton candy machines added a gourmet dimension, creating a gathering point and attracting the interest of passers-by. A photobooth allowed visitors to leave with a personalised souvenir of this unique experience, thus reinforcing the connection with the brand.

This immersive approach continued inside the restaurant, where careful dramatization immersed customers in the friendly and dynamic world of KFC. CD PUB helped transform this inauguration into a real celebration, marking a new milestone for the fast food sector in Luxembourg.

The opening of the first KFC in Luxembourg was marked by a carefully orchestrated staging, with a red and white balloon arch and an official ribbon cutting. This event captured the attention of the public from the entrance, reinforcing the brand identity and creating a memorable moment for visitors.

To maximize the impact of the KFC opening at Belval Plaza, a tricycle and mobile billboards were deployed in the streets. This mobile approach ensured optimal visibility, attracting the attention of passers-by and generating curiosity around this anticipated event. A strategic choice that helped strengthen KFC’s reputation among the local public.

To celebrate the opening of the first KFC in Luxembourg, gourmet entertainment was set up, including a cotton candy and popcorn machine that delighted visitors. These sweet stands added a fun and friendly dimension, attracting young and old alike and enhancing the customer experience. A sweet touch that helped make this day a festive and memorable moment.

For local communication!