MOBILE DISPLAY
Moovijob.com

Valentine's Day 2025

MOBILE DISPLAY – Moovijob.com

Valentine’s Day 2025

CUSTOMER

Moovijob.com

LOCATION - EVENT

Hamilius – Infinity Kirchberg – Glacis Parking – Luxembourg Station

DEVICE

1 personalized cargo bike
1 mobile display
3 multilingual hostesses and hosts
5000 condoms and 4000 flyers
Moovijob.com down jacket

CUSTOMER OBJECTIVE(S)

Conveying a message of love, kindness and positivity in an often gloomy area: the job search.

For Valentine’s Day 2025, Urban Pub deployed a street marketing operation in Luxembourg City for Moovijob.com, the leader in recruitment in Luxembourg. Our teams, specialists in field marketing actions, ensured maximum visibility for the campaign “Stop pretending, choose the job that will make you vibrate”.

From dawn, our ambassadors invested the strategic points of the capital, equipped with branded tricycles, a mobile display, and promotional materials. On the program: distribution of 5000 condoms and 4000 flyers, dynamic exchange with passers-by and promotion of the 5000 job offers available on Moovijob.com.

Thanks to a traveling and impactful presence, our teams were able to capture attention and create a strong local engagement by combining humor, interactivity and targeted visibility. With Urban Pub, street marketing transforms each event into a memorable and impactful experience.

Moovijob.com a frappé fort avec une campagne décalée et percutante, affichant un message audacieux pour attirer l’attention des chercheurs d’emploi. Avec un visuel coloré et un slogan accrocheur, la marque a joué sur l’humour pour marquer les esprits et susciter l’intérêt des passants.

The field activation was carried out with a distribution of flyers and condoms to passers-by, creating a direct and engaging interaction. Our teams went to meet the public to spread the Moovijob.com message in an original way, while ensuring maximum visibility.

By betting on condoms with humorous packaging, Moovijob.com has played the card of audacity and second degree. The slogans divert expressions from the professional world to capture attention, while reinforcing the offbeat and memorable image of the brand.

For local communication!