CUSTOMER
Moovijob.com
LOCATION - EVENT
Hamilius – Infinity Kirchberg – Glacis Parking – Luxembourg Station
DEVICE
1 personalized cargo bike
1 mobile display
3 multilingual hostesses and hosts
5000 condoms and 4000 flyers
Moovijob.com down jacket
CUSTOMER OBJECTIVE(S)
Conveying a message of love, kindness and positivity in an often gloomy area: the job search.
For Valentine’s Day 2025, Urban Pub deployed a street marketing operation in Luxembourg City for Moovijob.com, the leader in recruitment in Luxembourg. Our teams, specialists in field marketing actions, ensured maximum visibility for the campaign “Stop pretending, choose the job that will make you vibrate”.
From dawn, our ambassadors invested the strategic points of the capital, equipped with branded tricycles, a mobile display, and promotional materials. On the program: distribution of 5000 condoms and 4000 flyers, dynamic exchange with passers-by and promotion of the 5000 job offers available on Moovijob.com.
Thanks to a traveling and impactful presence, our teams were able to capture attention and create a strong local engagement by combining humor, interactivity and targeted visibility. With Urban Pub, street marketing transforms each event into a memorable and impactful experience.
For local communication!