CUSTOMER
Gimber
LOCATION - EVENT
Cactus stores
DEVICE
Promogirls & Promoboys
Distribution of Cans
Tastings
Specific dress code
CUSTOMER OBJECTIVE(S)
Brand promotion
GIMBER is the organic alternative to any alcoholic drink. A concentrate of ginger, lemon, organic herbs and spices. 0% alcohol, 200% kick!
Gimber is a tribe of people who believe that what you drink really matters. Hippocrates was right when he said “Let food be thy medicine”. What you need is punch, flavor and style.
And to promote the brand, a sampling operation (distribution of samples) accompanied by tastings, was carried out in shopping malls and in front of Cactus stores. With promotions and gifts!
Our presenters’ mission was to inform the day’s visitors about the characteristics of the product, and to have them taste a Gimber can.
GROW YOUR NOTORIETY!