As part of World Recycling Day, Urban Pub was pleased to collaborate with Ecotrel ASBL for an environmentally impactful street marketing campaign in the heart of the Belle Étoile shopping mall. The goal? To raise public awareness about recycling and reusing electrical and electronic equipment (WEEE), while combating the phenomenon of hoarding.

Our hosts, trained in environmental education, actively guided visitors through various fun and interactive activities. From a free photo booth to an awareness quiz and the distribution of informative flyers, every detail was carefully considered to ensure a seamless and engaging experience. Our team successfully created a strong connection between Ecotrel’s message and the public, making the topic of recycling more accessible, attractive, and memorable.

By combining on-site outreach with a responsible message, this campaign demonstrates the power of committed street marketing to generate social impact while strengthening the reputation of an institutional campaign. Thanks to our event expertise and expert logistics, we enabled Ecotrel to capture attention, effectively inform , and promote concrete projects like Social ReUse, while boosting the campaign’s visibility on social media.