BALL MACHINE – THE TWISTER
Ecotrel (Non-profit association)

Raising awareness about hoarding

BALL MACHINE – THE TWISTER – Ecotrel

Raising awareness about hoarding

CUSTOMER

Ecotrel Non-profit association

LOCATION - EVENT

Belval Plaza Shopping Center

DEVICE

1 Ball machine (Twister)
2 multilingual hosts
Specific dress code

CUSTOMER OBJECTIVE(S)

Raising public awareness about hoarding

As part of E-Waste Day, on October 12, Urban Pub had the opportunity to collaborate with Ecotrel at the Galerie Belval Plaza for an awareness-raising action on the recycling of electronic waste.

Faced with the problem of hoarding, consisting of accumulating unused electronic devices, the objective was to make visitors aware of the importance of adopting responsible actions.

To meet this challenge, Urban Pub set up an original animation with its ball machine, the Twister, offering a fun and engaging experience. Participants tried to collect as many balls as possible in the whirlwind of the game to win gifts while learning good recycling reflexes. This traffic generator helped capture the public’s attention and convey a strong message in favor of the environment.

With the Twister ball machine, Ecotrel was able to capture the public’s attention in a fun and engaging way. The participants, immersed in a whirlwind of balls, had a unique and interactive experience. This original approach made it possible to combine environmental awareness and entertainment in the heart of the Belval Plaza.

The Twister animation generated a high level of engagement, attracting both children and adults for an interactive experience. Participants were actively involved in the game, seeking to collect as many balls as possible to claim their reward.

The ball machine attracted a crowd of curious onlookers to Belval Plaza, creating a dynamic gathering point in the heart of the shopping center. The animation captivated passersby, who stopped to participate in the game or watch the players in action. Thanks to this original activity, the crowd was increased while effectively raising public awareness about recycling.

Engage and entertain your target audience!