On February 14, on the occasion of Valentine’s Day, URBAN PUB deployed a powerful street marketing strategy for Eltrona, strengthening its customer engagement. Our teams invested in strategic locations in Luxembourg, including Luxembourg Station, Cloche d’Or Shopping Center, Auchan Kirchberg and Hamilius, to maximize the impact of this communication action in shopping malls and outdoors.

Our dedicated staff, dressed in GiGA LOVE colours with pink ponchos, created a warm and immersive atmosphere, while demonstrating exemplary professionalism. Their main mission? Distribute 8,000 roses with a QR code leading to an exclusive competition, with a chance to win €2,000. Thanks to their positive attitude, their infectious enthusiasm and their ability to engage in dialogue, our teams were able to capture the attention of passers-by and generate a high participation rate. With an innovative custom-made mobile display and eye-catching neon lights, Eltrona lit up this special day, captivating passers-by from the first glance.

This event-based street marketing operation helped to strengthen Eltrona’s visibility while offering a unique customer experience.
By requesting URBAN PUB, Eltrona chose a trusted partner capable of transforming a simple distribution into a memorable experience, while maximizing the marketing impact of its GiGA LOVE offer.