CUSTOMER
Bofferding
LOCATION - EVENT
Around fifteen points of sale in Luxembourg
DEVICE
2 animators / point of sale
1 gripper machine
Theatricalization (stand + totem)
Tastings
Specific dress code
CUSTOMER OBJECTIVE(S)
Promotion of the “Bofferding Spring”
Bofferding announces the arrival of Spring!
The launch of the new “Bofferding Printemps” did not go unnoticed in stores 👉 Superb dramatization with fake grass, totems, displays, personalized counters, tastings… not to mention the promotion that goes with it! (20% on the 6x33cl pack). An action deployed in around fifteen stores that was a great success!
Our famous claw machine was also used at Cactus Bascharage to generate more traffic around the stand with the possibility of winning many prizes bearing the brand’s image. 🎁
The theatricalization of the new “Bofferding Printemps” beer transformed the shelf into a true celebration of spring, with a brightly decorated counter and captivating branding elements. The immersive atmosphere created by the host and the decorations reinforced the appeal of this special edition, arousing the interest and active participation of customers.
The installation of the claw machine, decorated in the brand’s colors and integrated into a spring decor, captured the attention of consumers and reinforced the visual identity of the beer. This immersive approach helped create an engaging and memorable customer experience.
Strategically placed in-store, the claw machine attracted many customers curious to try their luck and leave with prizes in the brand’s colors. This fun animation helped create a constant flow of visitors around the stand, reinforcing the engagement and visibility of the campaign.
Attract and entertain the target audience!