CUSTOMER
IFL (French Institute of Luxembourg)
LOCATION - EVENT
Neimënster
DEVICE
1 Personalized cargo bike
1 XL Mobile Display
Distribution of brochures and goodies
Specific dress code
CUSTOMER OBJECTIVE(S)
Promotion of French courses.
“Have fun in French!” with the French Institute of Luxembourg…
The French Institute of Luxembourg offers French courses for all levels and ages, in groups and/or individually, online and on site. For more information, visit www.institut-francais-luxembourg.lu
And to promote these courses, a #streetmarketing action was deployed last Sunday near Neumünster Abbey where the second edition of “Your Luxembourg Expat Day” took place. Significant pedestrian traffic for maximum VISIBILITY!
Device: mobile display, personalized tricycle, distribution of goodies and brochures…”
The cargo bike present on site and in the IFL colors allowed the storage of brochures and goodies: mobile and practical!
An operation that did not go unnoticed thanks to an XL mobile display device. The QR Code present allowed to go directly to the IFL website to find out about French courses.
The on-site host was tasked with informing passers-by, distributing brochures and goodies and encouraging registrations by directing those interested to www.ifluxembourg.lu.
For local communication!